COCO RIBBON is launching Coco Ribbon Neutral next month, a 
veritable swap-shop where customers can bring their unwanted designer clothes to the Notting Hill store and will be given shopping vouchers to spend in the boutique instead. "We came up with the idea ourselves," says founder Alison Chow. "Sophie [Oliver, Alison's co-founder] and I were chatting about the state of the environment and how quickly things need to change - and we came up with this fun and rewarding way for people to shop and recycle at the same time. As a company, our philosophy is indulgent, but we also feel that everyone - no matter what area of life they work in - needs to think of different ways to do their bit for the environment. Whether it is recycling at home, in the office and just doing a small bit, the fashion industry needs to follow too. People like Anya Hindmarch have already started with her eco-friendly handbag and I admire her for being such a good role model and pioneer." Garments will be sold by the store online and 50 per cent of profits will be given back to the customer in Coco Ribbon pounds. If your clothes are incredibly fabulous, however, the boutique will give you an extra Ј10 on the spot. "Our girls have been trained to know what will sell and what won't, and the goods need to be freshly dry-cleaned and in mint condition" says Alison. "The best selling designers include Chloe, Prada, Miu Miu, Missoni and Roland Mouret, but we don't accept trousers or jeans."
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